Bintulu expecting Chinese tourists?

This is the main street when you drive into Bintulu town proper.  However the signboard seen today is not the norm.  Is Bintulu expecting Chinese tourists?  In the Parliament session yesterday, the Tourism Ministry encouraged the use of mutli-language signboards in certain locations. For example in Kuala Lumpur, where there are hundreds of thousands of Middle East tourists coming yearly, the use of Arabic in the signboards will help the tourists to find their way around KL. By the same virtue, is Bintulu expecting more Chinese tourists soon?